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World of Warcraft : MMOS - Selling Lifestyles, Not Just Games

Entertainers these days do not seem content to succeed at one thing. it is not enough for Justin Timberlake, Beyonce or Diddy to be pop stars-they have also got to be an actors, clothing designers, restaurateurs, and perfumiers. Making money in the entertainment business just is not as straightforward as it used to be, so performers have learned to expand their brands beyond products and into lifestyles.wow gold. Similarly, game makers are realizing if they want to survive, let alone thrive, they too need to expand their commercial and cultural reach.

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